Balancing the need for structure (to ensure performance criteria is met) and learner autonomy is a challenge for institutions. It is argued greater structure undermines the authenticity of postings and can compromise the opportunities for deep learning that Blogs can offer. It can't be denied though that using technology seems to be more attractive to learners than putting pen to paper. Perhaps in the Further Education sector providing structure is an essential ingredient if the attractions of web 2.0 technologies are to be exploited and potential benefits are to be maximised. Ideas for overcoming these barriers to uptake at an institutional level need to be explored.